Crisis Management Checklist for Australian Organisations
How a business responds to a crisis could potentially cause irreparable damage to its operations, its brand and reputation.
There can be an acceptance that bad things can happen, or mistakes can be made. Yet a poor response could however elicit an immediate and savage reaction from an increasingly social media-savvy population, adversely affecting share prices, prompting executive resignations and even business decline.
As a trusted advisor, you may be out of your comfort zone, unsure of your reporting obligations, what to divulge, to whom and when, and the order in which to do things. Your first instinct may be to try and react immediately in response to the agendas of others or, conversely, to clam up and adopt a legal position.
The first 12 hours of a crisis are pivotal. Things happen quickly; they can get out of control. Worse still, mistakes can be made.
If you get things right, you can seize control of the problem and set and drive a coherent strategy which shapes the future, optimises your position, and manages and limits damage.
The Crisis Management Checklist is an 8-point step-by-step process which provides a baseline for organisations responding to a crisis.
More information on crisis planning can be found inside Practical Guidance In-house Advisor which offers a wide range of tools designed specifically for corporate in-house lawyers.
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